But let’s get back to the three most scandalous personalities I mentioned in the beginning. As you will read in other of my ‘case studies’, one of our biggest assets were our ‘ambassadors’. Well, let me tell you the truth: in the series of three videos we produced with DNA and Nulla.tv this time, there were plenty of them.
We were catching our protagonist (the betting man) in everyday ordinary situations, being bored in the office or elsewhere, in a bar or in taxi, and suddenly transporting him to another world, the dynamic football world so cherished by him, and his way out of this world and his return to reality were ours real stars.
Well known from reality shows, gossip news, sex scandals and more, our three protagonists from the last clip in the series (not yet broadcasted due to the postponement of EURO 2020) were very well known in Bulgaria – Valery Bozhinov (former player of Juventus and Manchester City), Nikolay Mikhailov (former Twente goalkeeper and son of the legendary Bulgarian goalkeeper Borislav Mihailov) and Blagoy Georgiev, nicknamed Jesus (played mainly in Russia, and known to have been receiving personal bonuses of half a million from the governor of Chechnya). What they had in common, apart from having children with the same woman, were as well their numerous scandalous appearances on TV, magazine covers or just another hot interview.
What better combination than these three personalities put together in order to catch the eye of everybody in the audience as well as of non-regular viewers, who usually get involved in watching major forums such as the European Football Championship.
To make the palette even more memorable, we invited the stars of the regular participant in the Champions League and the Europa League, the team of Ludogorets, the most important players from the Cup of Bulgaria, the winner team of Lokomotiv Plovdiv, among them the # 1 Bulgarian Football player for 2020, as well as the Bulgarian iconic sports commentator Petar Vasilev – The Rooster, known for his numerous jokes. To wrap up everything well, we dressed as traffic cop the number one football goal scorer and the most beloved player in the history of Levski Sofia team – Georgi Ivanov – Gonzo.