{"id":430,"date":"2020-05-04T08:44:55","date_gmt":"2020-05-04T08:44:55","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=430"},"modified":"2020-06-08T08:40:54","modified_gmt":"2020-06-08T08:40:54","slug":"case-study-ultra-wars","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-ultra-wars\/","title":{"rendered":"Ultra wars"},"content":{"rendered":"\t\t
Expertises:<\/strong> Growth Strategy, Creativity, Organization, Performance, Leadership It was during the last season when the original, \u201ctrue\u201d team of CSKA Sofia still existed. A little later, in the summer of 2016, the team went bankrupt and was eventually replaced by another team from the town of Lovech, but that\u2019s a different story.<\/p> \u00a0Brand Awareness \u2013 everything I have done over the years, such as choreography, organization and inspiration of the fans in the North Stand of the stadium, has been about becoming the best, the most creative, and last but not least, showing everyone how things can be done with style and creativity. The cause of being not just an ordinary fan but also fully dedicated to what you do, is defined and valued by the feeling of fulfillment and the recognition you end up getting from the public and the media. So that is why I woke up one day and I told myself \u2018we must do something unforgettable\u2019!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t It was on a cold November day in the capital city of Sofia (Bulgaria), while thinking on the new choreography strategy for our next football game, when the idea was born. I decided that it should be inspired by the upcoming premiere of Star Wars Episode VII, a story I was always intrigued and fascinated as a child.<\/p>
Services:<\/strong> BTL Activity, Social Media, Publishers, Youtube<\/p>
Football Game, FC CSKA Sofia vs FC Sozopol<\/em>
Bulgarian Cup, 10.12.2015<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
This was the 6th season for me being \u201cIl Capo\u201d* of the group of the most passionate football fans in the country. Leading these numerous troops of fans, together we made possible the most memorable choreography of a football game in Bulgaria ever seen. These events appeared in the headlines of the world’s biggest daily newspapers, and we glorified our beloved club with something far beyond the football field.<\/p>
\/*capo – from Italian, head, boss, leader of an organization\/<\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE GOAL<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\/ 03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
OUR APPROACH<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
The first thing that popped into my mind was the Stormtroopers’ masks and how they would perfectly fit on the faces of the 4,000 people we expected in the stadium. That event was the perfect scene – a match for the Bulgarian Cup against the modest football team of Sozopol, during a season when CSKA played in the 3rd league, thrown out there because of financial problems.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t