{"id":466,"date":"2020-05-04T09:24:05","date_gmt":"2020-05-04T09:24:05","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=466"},"modified":"2020-06-08T08:36:21","modified_gmt":"2020-06-08T08:36:21","slug":"case-study-the-thrill-is-everywhere","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-the-thrill-is-everywhere\/","title":{"rendered":"The thrill is everywhere"},"content":{"rendered":"\t\t
Expertices: <\/b>Growth Strategy, Marketing Strategy, Art Direction, Sports Marketing, Acquisition Strategy, Media Planning
<\/b>Services: <\/b>Integrated Marketing Communication 360\u00b0, Brand Communication<\/p>
\u00a0I was managing the marketing department at efbet for already three years when one sunny day our CEO approached me with a query about our campaign for the upcoming 2019-2020 season. In the following few seconds, as the ideas were bouncing in my head like the lottery drawing balls, I instantly came up with: “We could bring together the three most scandalous personalities in the world of Bulgarian football today!”<\/p> Did it ever happen to you when taking the subway or going around in the office or riding in a taxi to witness people having fun playing casino online or browsing through a sports betting site? If not, I can assure you that there are hundreds of thousands of people around the world who find the thrill everywhere.<\/p> The thrill, which comes with the sports betting and the adrenaline rush to watch your favourite team or some top derby after betting on them is huge, and to make your bet, you only need your smartphone, Internet connection and football knowledge. And as we all well know, everyone is an expert when it comes to football, politics and the weather : )<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
<\/b>efbet – Promotional Campaign<\/span><\/i>
<\/span><\/i>October 2019<\/span><\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
I saw a silent smile on our CEO\u2019s face, which was a clear sign of approval, and that was the start of our new campaign. We started working on the new campaign in collaboration with our DNA partners, their task being to come up with three creative ideas to cover the time during the club championships as well as the upcoming EURO 2020 (subsequently cancelled due to COVID-19).<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE TASK<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\/ 03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t