{"id":471,"date":"2020-05-04T09:26:30","date_gmt":"2020-05-04T09:26:30","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=471"},"modified":"2020-05-21T06:43:37","modified_gmt":"2020-05-21T06:43:37","slug":"case-study-special-markets","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-special-markets\/","title":{"rendered":"Special markets"},"content":{"rendered":"\t\t
Expertises:<\/strong> Performance Strategy, Creative Strategy, Sports MArketing, Media Planning, Art Direction efbet – Launch New Markets<\/em> Did it ever occur to you to think “I bet it\u2019s going to rain today”? Well, on some betting sites you can bet with the bookmaker even on similar events. In our case, the playoff phase of our national football championship was underway, however our internal website system did not allow us to receive odds for more deeply “special events”. At a time when everyone was paying special attention to the Bulgarian football stars, together with our Online Department we decided to create our own personalized odds for events such as “next player\u2019s assist in the same match” or “number of fouls per player”.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t The challenge for our traders was to find the right formula for calculating similar markets in order to make them available to our clients. From a marketing standpoint, the challenge was to figure out how to present to the larger audience and to the regular efbet clients the new intriguing events they can bet on.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Services:<\/strong> Online Advertising, TVCs, Partnerships<\/p>
April 2019<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\/ 02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE CHALLENGE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t