{"id":486,"date":"2020-05-04T09:33:55","date_gmt":"2020-05-04T09:33:55","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=486"},"modified":"2020-05-23T15:56:07","modified_gmt":"2020-05-23T15:56:07","slug":"case-study-turn-the-virtual-penalties-into-reality","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-turn-the-virtual-penalties-into-reality\/","title":{"rendered":"Turn the virtual penalties into reality"},"content":{"rendered":"\t\t
Expertices:<\/strong> Acquisition Strategy, Creativ\u0435 Strategy, Art Direction, Online Advertising \u0435fbet – partnership & Acquisition Campaign<\/em> It was on a cold January morning when my boss and CEO of the company, broke into the conference room asking why the new acquisition numbers have decreased. Well, it’s been only for the last few days, and even though we\u2019ve had record breaking holidays, I immediately started thinking on what new ideas to bring to life. During the winter slowdown when the Bulgarian championship is put to sleep for three months, I contacted one UI\/UX designer and one Motion designer from our internal marketing crew and together we started something really interesting.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t New customers, new registrations, a new niche? Being the main sponsor of one of the two most popular teams in Bulgaria \u2018Levski Sofia\u2019, we had a huge fan audience, which was the core target group for the company. The task we engaged on was to introduce each and every fan of the club to the main sponsor, and let them see in its face not just a brand, but a friend giving them a whole new experience.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t There was just a month and a half to go before the long-awaited resuming of the football season and Levski’s football fans were impatiently expecting a derby match with Lokomotiv Plovdiv in the first winter round. What else could we give them?!<\/p> However, the son was not on the same professional level as the father, on the contrary, he was known for his shallow saving, although he had played in major championships such as the Netherlands football championship. After his transfer to Levski, negative comments exploded on social media and were for the most part similar to “if this one is our goalkeeper even I myself can score against him”, which triggered the birth of a new idea!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Services:<\/strong> CPC, BTL Activation<\/p>
February 2019<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THE TASK<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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THE STRATEGY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Nikolay Mihailov, son of the Bulgarian football legend, the now former president of the Bulgarian Football Union and captain of the Bulgarian national football team during 1994 FIFA World Cup in US – Borislav Mihailov, had just joined the club.<\/p>\/ 04<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t