{"id":491,"date":"2020-05-04T09:36:21","date_gmt":"2020-05-04T09:36:21","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=491"},"modified":"2022-04-11T10:52:09","modified_gmt":"2022-04-11T10:52:09","slug":"case-study-efbet-league","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-efbet-league\/","title":{"rendered":"efbet League"},"content":{"rendered":"\t\t
Expertises:<\/strong> Brand Communications, Sports Marketing, Growth Strategy, Art Direction \u00a0The summer of 2019 was definitely a pretty dynamic one. There were only a few weeks left before the start of the new football season in Bulgaria, when one fine morning I found out that I had to meet the Bulgarian Football Union President Borislav Mihailov to discuss the details around the contract where efbet would become the main sponsor of the championship.<\/p> \u00a0If you are thinking that creating a Football Championship logo concept, which is destined to reach millions of people, takes some time, it\u2019s good you\u2019re not in our web designer\u2019s shoes, who received my briefing on Friday morning and the task was due by Monday afternoon, when we actually needed to be done filling in the patent application!<\/p> We had about 10 days in front of us to brand 14 stadiums, the TV opening videos before each match, TV studios, press banners, as well as to organize the entire campaign in order to show to the football community the look of the new league. #NewBeginning was indeed the motto we used to launch the new partnership.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Services:<\/strong> Online Advertising, Brand Strategy, Partnerships<\/p>
efbet – Sponsorships<\/em>
July 2019<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
I had less than two hours to fine tune the list of all the requirements on our side for this mega deal which main points were already agreed upon in the preliminary discussions between the BFU and our CEO. After a quick research of records on other collaborations between betting companies and football championships, with a long list in hand, I presented myself at the BFU head office, where together with the President of the BFU and lawyers from Bulgarian NOVA TV channel, the latter holding the championship broadcasting rights, we started the negotiations around the championship branding, which for the three consecutive years was to be named efbet League.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE CHALLENGE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Well, after only a few adjustments, we managed to come up with one, I must say, pretty nice looking logo, which I presented to the public the following morning at a press conference with BFU and NOVA TV.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE STRATEGY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t