{"id":496,"date":"2020-05-04T09:38:15","date_gmt":"2020-05-04T09:38:15","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=496"},"modified":"2022-04-11T09:55:42","modified_gmt":"2022-04-11T09:55:42","slug":"case-study-covid-edition-campaigns","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-covid-edition-campaigns\/","title":{"rendered":"COVID edition campaigns"},"content":{"rendered":"\t\t
Expertises:<\/strong> Acquisition Strategy, Crisis Marketing Strategy, Media Planning Perhaps there is no need to describe the biggest health, as well as perhaps the biggest economic crisis that hit the world in the early 2020. COVID-19 has proven to be much more difficult to fight compared to many other pandemics in the past. Well, this of course has also affected efbet as a sports betting company and one that at this time was managing over 50 gambling halls in Bulgaria and Romania, sports bars and hotels.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t It was in March, Friday the 13th, when with the first cases of COVID-19 started growing, a state of emergency was introduced in Bulgaria, and so we had to close all gaming halls, sports bars and hotels, first in Bulgaria, and after a few days in Romania as well. So in the following weekend morning, during a meeting of the entire team of 17 people, our marketing department had to think about how to respond to the crisis situation \u2013 first of all, for all the clients who were visiting the casinos and secondly for all Bulgarians who were in lockdown, obliged to stay at home unless they have a valid reason going out.<\/p> I\u2019ve always been convinced and followed the same strategy, that we need to pay attention to any new opportunities that might present – I respected the fans of American football (little popular in Bulgaria), rugby, handball, water polo, etc., and I always aimed to reach through our campaigns personally to the fans of every team in our country, no matter how big and famous.<\/p>
Services:<\/strong> Online Advertising, TVCs<\/p>
\u0435fbet – Crisis Marketing and Launch New Promotion<\/em>
March 2020<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\/ 02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE CHALLENGE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
You might think that this is great, everyone will be staying home, browsing online and in front of the TV, but unfortunately the world of sport was suffering, as have many other sectors, so at the end of March we ended up in a world without any sport. Well, almost none.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE STRATEGY<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
I realized now was the perfect moment to get to know better the Belarusian football championship, the only one still \u2018on the football map\u2019 in Europe, which also appeared with historical TV broadcasts not only in Bulgaria but also in many other European countries.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t