{"id":501,"date":"2020-05-04T09:40:10","date_gmt":"2020-05-04T09:40:10","guid":{"rendered":"https:\/\/eakanev.com\/?page_id=501"},"modified":"2020-05-21T06:49:40","modified_gmt":"2020-05-21T06:49:40","slug":"case-study-telenor","status":"publish","type":"page","link":"https:\/\/eakanev.com\/case-study-telenor\/","title":{"rendered":"Telenor"},"content":{"rendered":"\t\t
Experises:<\/strong> Creativity, Organization, Performance In the winter of 2015 the Bulgarian audience witnessed for the first time a world-class tennis event. In the Sports Hall Arena Armeec in Sofia (Bulgaria), the public had the opportunity to see live their favorite tennis player Grigor Dimitrov AKA \u2018Grisho\u2019 in a match against one of the top ranked tennis players at that time – Gael Monfils.<\/p> Well, but how do we present the new 4G network and support Grisho at the same time? In order not to turn this into a big corporate-minded strategy event, DDB advertising agency turned out to myself with a request to come up with a more creative one. The core of that approach consisted indeed in transforming the public in the Sports Hall into an integral part of the advertisement message itself, letting them feel at the same time that they were part of something bigger.<\/p> We were both very well familiar with the approach, choosing to involve the public itself to convey the message we wanted to transmit to the audience. The message that came to our mind was pretty simple and very effective – “4G Telenor” and “4Grisho”, but the implementation required the right and precise approach, since the public involved in the project certainly had no idea what exactly was supposed to happen and how important each one of them was in \u2018building\u2019 the whole idea.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Cervices:<\/strong> BTL Activity<\/p>
Tennis Event: Grigor Dimitrov vs Gael Monfils<\/em>
\u201cTelenor PrimeTime\u201d, 28.11.2015<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 01<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
INTRO<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
At that time, the Bulgarian telecommunications leader Telenor and Grigor Dimitrov had been successfully partnering for years, and this was the perfect moment for Telenor to launch its new 4G network in front of the full benches in the Sports Hall and the entire public following the event in front of the TV screens.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 02<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
THE CHALLENGE<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Well, I had some experience as team leader so far and together with one of the artists who was part of my volunteer team in my non-professional activities as a football fan, Stan, we decided to embark on this challenging journey.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\/ 03<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
OUR APPROACH<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\/ 04<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t